My CV
Professional Experience
May 2022 - August 2024
Membership, Sales & Engagement Director, Coney Island YMCA
As the Membership Director, I oversaw member recruitment, retention, and engagement. Duties included developing strategies, managing communications, and organizing events to enhance the member experience. I analyzed data to identify growth opportunities, which is essential, and also collaborated with other departments for a cohesive membership program.
March 2017 - November 2021
Media Buyer, KWG Advertising
As a media buyer, my primary duties included researching and analyzing target audiences to determine the best platforms for advertising. My team and I negotiated and purchased ad space across media channels, ensuring optimal placement and budget management. Additionally, monitoring campaign performance and adjusting strategies based on analytics is crucial to maximize ROI. Clients included Ocean Spray, CARFAX, and Nature's Bounty.
February 2017Â - Current
Freelance Writer
As a freelance writer, I create engaging content tailored to clients' needs. With passion for storytelling, I produce articles and marketing materials that resonate with audiences. My versatile style adapts to various niches, ensuring well-researched pieces that capture the topic's essence. Let me help you articulate your ideas through the power of words.
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Most recently, I wrote two film reviews for the Winter Film Festival which were published.
January 2012 - February 2016
Account Executive, Alexander Marketing
As an Account Executive I managed client relationships and executed PR campaigns. This involved developing press materials, coordinating events, and conducting media outreach. I studied trends and analyzed results to provide strategic recommendations.
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Clients included Douglas Elliman Real Estate, Fox Residential, and Bohemia Realty.
June 2016 - Current
Special Events Manager, Tribeca Performing Arts Center
As the Special Events Manager I am responsible for planning, coordinating, and executing various events held at the theater, including the Tribeca Festival. This also comprises managing logistics such as scheduling, budgeting, and vendor coordination, while ensuring a seamless experience for guests. I also work closely with the marketing team to promote events and oversee staff during events to ensure everything runs smoothly. Additionally, I handle post-event evaluations to improve future events.